Blar i BI Open på forfatter "Fiksdal, Taisiya"
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The effect of music tempo on perceived crowding in retailing
Fiksdal, Taisiya; Hua, Wen (Master thesis, 2016)In the marketing field the influence of in-store atmospherics on consumers’ shopping behavior is widely accepted. We seek to understand the effects of instore music tempo on perceived crowding and how music tempo can ...