Browsing BI Open by Author "Falkheimer, Jesper"
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Doing the right things or doing things right? Paradoxes and Swedish communication professionals’ roles and challenges
Falkheimer, Jesper; Heide, Mats; Simonsson, Charlotte; Zerfass, Ansgar; Verhoeven, Piet (Journal article; Peer reviewed, 2016)Purpose – The purpose of this paper is to examine and analyze the prevailing form of rationality that governs the challenges, goals and roles of communication professionals. The authors will also explore alternative ...