Blar i BI Open på forfatter "Ciuvat, Roberta-Maria"
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Sex Does Not Sell: The Effect of Sexual Content on Advertisement Effectiveness and Interference with Memory for Program Information
Ciuvat, Roberta-Maria; Furnham, Adrian; McClelland, Alastair (Peer reviewed; Journal article, 2022)Does increasing the sexual content of advertisements lead, though memory processes, to greater sales? By employing a between-participants design, we aimed to explore how sexual advertising affects explicit and implicit ...