Blar i BI Open på forfatter "Caruelle, Delphine Sylvie Sophie"
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Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
Caruelle, Delphine Sylvie Sophie; Shams, Poja; Gustafsson, Anders; Lervik-Olsen, Line (Peer reviewed; Journal article, 2022)After years of using AI to perform cognitive tasks, marketing practitioners can now use it to perform tasks that require emotional intelligence. This advancement is made possible by the rise of afective computing, which ... -
EMOTIONAL AROUSAL IN CUSTOMER EXPERIENCE: A DYNAMIC VIEW
Caruelle, Delphine Sylvie Sophie; Shams, Poja; Gustafsson, Anders; Lervik-Olsen, Line (Journal article; Peer reviewed, 2023)Customer emotion in services has been extensively studied, but prior research has overlooked the dynamics of emotion over time. Our research addresses this gap by studying how emotional arousal varies throughout a service ...