Browsing BI Open by Author "Campo, Raffaele"
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Towards healthier cookie habits: Assessing the role of packaging visual appearance in the expectations for dietary cookies in digital environments
Reinoso Carvalho, Felipe; Campo, Raffaele; De Luca, Modesto; Velasco, Carlos (Peer reviewed; Journal article, 2021)As we tend to consume more and more via e-commerce platforms, the digital version of a dietary product’s package can be one of the most important touchpoints that the consumer has with such product during the purchasing ...