Blar i BI Open på forfatter "Cabiddu, Francesca"
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Toxic Collaborations: Co-Destroying Value in the B2B Context
Cabiddu, Francesca; Frau, Moreno; Lombardo, Sebastiano (Journal article; Peer reviewed, 2019)Service research and marketing theory have found value co-creation to be a key element in the business-to-business (B2B) context. Value can also be co-destroyed by the same actors who interact to create it. However, very ...