Blar i BI Open på forfatter "Bekkestad, Jens Christian"
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"With great power comes great responsibility": A meta-narrative review of ethical considerations and implications in the crossroads of Al and Marketing
Bekkestad, Jens Christian; Solvang, Christian (Master thesis, 2023)This meta-narrative review examines the ethical implications of using artificial intelligence (AI) in marketing and explores how companies can mitigate the associated risks. To address these concerns, a comprehensive ...