Blar i BI Open på forfatter "Børresen, Marte Solheim"
-
Revitalization Through the Use of Art? A Comparative Study of Collaborative Strategies for Enhanced Luxury Brand Image
Landmark-Rosen, Amanda; Børresen, Marte Solheim (Master thesis, 2021)Luxury brand managers should obtain knowledge and understanding on the impact of collaborative strategies as one accommodates revitalization as a critical phase in a brands’ life cycle. Within the concept of luxury, an ...