Blar i BI Open på emneord "markedsføringsledelse marketing management strategisk strategic markedsføring"
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Exploring the adoption of virtual reality in a business meeting context: Proposal of a conceptual framework
(Master thesis, 2022)This study explores the relatively novel topic of virtual reality (VR) technology in the context of business meetings. Accelerated by the COVID-19 pandemic, businesses have increasingly opened up for remote work, and ...