Blar i BI Open på tidsskrift "Asia-Pacific Journal of Business Administration"
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Can Western interorganizational governance mechanisms be applied to a guanxi-based market?
(Journal article; Peer reviewed, 2011)Purpose — The emergence of “interorganizational marketing” as a hot topic leads to one key question: can interorganizational governance mechanisms (socialization, incentives, and monitoring) offered by marketing theory be ...