Blar i BI Open på forfatter "Suzic, Nikolina"
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Multi-sensory matters: How to Increase Online Purchase Intention for Experience Goods
Suzic, Nikolina; Win, Ellen (Master thesis, 2021)The present research study focuses on the effects of textual and visual website attributes on customers’ purchasing intention for experience products that require a smell-sensory experience (i.e., fragrances). Additionally, ...