Blar i BI Open på forfatter "Le, Nhat Thi Hong"
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Halo effect of organic food on physical effort
Le, Nhat Thi Hong; Jo, Yujin (Master thesis, 2017)Abstract Previous research has demonstrated that consumers frequently experience a health halo effect from “organic” claims when evaluating food products. This bias can be highly inaccurate, leading to unintended, ...