Blar i BI Open på forfatter "Joshi, Amit"
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How CEO/CMO characteristics affect innovation and stock returns: findings and future directions
You, Ya; Srinivasan, Shuba; Pauwels, Koen; Joshi, Amit (Journal article; Peer reviewed, 2020)Investor stock market response has received a great deal of attention in the marketing literature. However, firms are not faceless corporations; individuals such as CEOs set their strategies. Upper echelon and strategic ...