Blar i BI Open på forfatter "Furnes, Tonje"
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Social Media Marketing: Consumer Engagement on Firm Generated Content and its Effect on Brand Attitude
Dahl, Katarina; Furnes, Tonje (Master thesis, 2018)By using Bohus as a case study, this paper seeks to add to the literature of social media marketing by looking at different drivers of consumer engagement for firm generated content. This particular paper addresses firm ...