Blar i BI Open på forfatter "Ciuchita, Robert"
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Affordances Advancing User-Created Communication (UCC) in Service: Interactivity, Visibility, and Anonymity
Ciuchita, Robert; Medberg, Gustav; Penttinen, Valeria; Lutz, Christoph; Heinonen, Kristina (Peer reviewed; Journal article, 2022)Purpose: Digital platform users not only consume but also produce communication related to their experiences. Although service research has explored users’ motivations to communicate and focused on outcomes such as electronic ...