Browsing BI Open by Author "Størkersen, Brage Haugan"
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Sponsors and how consumers react to controversial athletes
Størkersen, Brage Haugan; Nguyen, David (Master thesis, 2018)The protest by NFL athletes against police brutality have split public opinion in surveys pretty evenly. Our study fills a gap in sponsorship literature which have focused on impact of illegal acts by sponsored athletes, ...