Blar i BI Open på forfatter "Velasco, Carlos"
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We eat first with our (digital) eyes: Enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia; Javornik, Ana; Velasco, Carlos (Journal article; Peer reviewed, 2021)This research examines how consumers’ intentions to purchase food change depending on the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three studies, we demonstrate that mental simulation of ... -
What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding
Yilmaz, Tuba; Sagfossen, Sofie; Velasco, Carlos (Peer reviewed; Journal article, 2023)Non-fungible tokens (NFTs) are unique digital assets that exist in a given blockchain. NFT projects, containing unique collections of these assets, are blockchain-based companies that deliver value to customers. Why do ... -
When visual cues influence taste/flavour perception: A systematic review and the critical appraisal of multisensory flavour perception
Motoki, Kosuke; Spence, Charles; Velasco, Carlos (Peer reviewed; Journal article, 2023)There has been a noticeable increase of interest in research on multisensory flavour perception in recent years. Humans are visually dominant creatures and a growing body of research has investigated how visual cues influence ...