Move About

Abstract

Move About AS is a Norwegian car sharing provider that is established in the German market. The goal of this thesis is to identify ways for Move About to strengthen their position in the German market. In order to acquire the relevant information, the authors have conducted an external analysis, an internal analysis and a survey. The findings are represented in a SWOT analysis. To conduct these researches the authors have used theories relevant to Move About’s situation. Through the research, the authors found that Move About has potential to become the leading provider of electrical car sharing services in the German market. Move About is recommended to position themselves as a focused differentiator exclusively focused on environmental friendly and cost-effective transport in strategic areas in Germany. In addition, Move About should negotiate strategic partnerships with existing car sharing providers.