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dc.contributor.authorAmith, Azmi
dc.contributor.authorFinstad, Kenneth
dc.contributor.authorLie, Geir Andre
dc.date.accessioned2009-10-26T09:53:25Z
dc.date.issued2009-10-26T09:53:25Z
dc.identifier.urihttp://hdl.handle.net/11250/94788
dc.description.abstractGasnor AS is a Norwegian Gas company consisting of 50 employees. Gasnor is characterizing Norway as its main market, with their main activities on the west side of Norway, where they have their main office. Nowadays they are considering expansion to the German market, but they already have some international activities, delivering gas to parts of England and Sweden. Since Gasnor are planning on expansion to Germany they have asked us to make a market research for them, and to give them advices through a recommended strategy which we have conducted at the end of this paper. We came up with the recommended strategy through usage of an internal and external analysis. In the external analysis we used the PESTEL-analysis in order to cover the needed external ground, and in addition we used Porter’s model. In the internal analysis we used the born global-theorem and defended why we characterize them as that. Furthermore in the internal analysis we used the good export circle to cover Gasnor`s internal competence and attitude in order to find out how sharpened they are for the globalization. Through the external and internal analysis we came up with where in the nine windows Gasnor should place themselves in order to reach the most beneficial market for them. We placed Gasnor the window expansion to new markets. When it comes to the entrance strategy we recommended Gasnor tofocus on increasing their visibility in the German market and strive to increase their network. Finally we concluded our entrance strategy by recommend to use an agent since that would benefit Gasnor the most, in regard to helping Gasnor avoid cultural misunderstandings, and an agent would provide Gasnor with already existing market network.en
dc.format.extent415834 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoengen
dc.titleEntering the German Gas market in Lübecken
dc.typeBachelor thesisen


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