Browsing Spania by Author "Goa, Tone"

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Find a new segment for Jotun within protective and deco paints, and develop an entry strategy for that segment

Berg‐Buan, Camilla S.; Blomsköld, Lisa; Holden, Nina Merethe; Goa, Tone (Bachelor thesis, 2012-11-14)

In our study we have researched the possibilities for the paint company Jotun Ibérica to enter a new segment of B2B-consumers. The background for this choice is that Jotun Ibérica last year chose to enter a new segment ...