Zhǎo : a research of Chinese university students
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- Kina 
The aim of this thesis is to study the Chinese university students’ lives and needs. The purpose of this is to help Zhǎo, a company in an entrepreneurial stage, with their product development. Zhǎo is a newly established company in the year of 2010. Zhǎo is going to be an Internet website for the Chinese university students. Zhǎo originated from a bachelor thesis by former students of the International Marketing program of BI Norwegian School of Management and Fudan University. The founders of Zhǎo have a vision to become a highly attractive webpage with solutions that will benefit Chinese students free of charge. The Internet industry in the Chinese market is becoming the world’s biggest market. More people have become involved with the internet as part of their daily lives. As of December 2010 the number of Internet users is 457 million in China and the numbers are still growing.