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dc.contributor.authorLøstegård, Mats Skjellnan
dc.contributor.authorAndreassen, Christian
dc.contributor.authorSætre, Henrik
dc.contributor.authorDaneshmand, Tor Kashani
dc.date.accessioned2010-08-18T11:34:06Z
dc.date.available2010-08-18T11:34:06Z
dc.date.issued2010-08-18T11:34:06Z
dc.identifier.urihttp://hdl.handle.net/11250/94698
dc.description.abstractThe aim for this thesis has been to research the Chinese Internet market in order to develop a business model for Zhăo. The Chinese Internet market has seen significant growth in both number of users and online advertisement spending. These factors indicate that this is an attractive sector for entrepreneurial companies. However, the large amount of new players trying to exploit the growth in the market has resulted in fierce competition. The authors developed research questions to look at the Chinese Internet market and the market dynamics. The authors have researched characteristics of the general Chinese Internet market and examined the business models of key infomediaries and market makers. In addition, the research was focused on the most important factors influencing an entry into the Chinese Internet market. The thesis is based mainly on qualitative research with an explorative design, due to the author’s limited knowledge about the subject. The author’s findings indicate that Zhăo should develop an infomediary portal aimed at reducing the search cost for Chinese students, through facilitating information and user generated content. By applying an advertisement driven business model, Zhăo can provide the service free of charge to the users. Zhăo should differentiate by providing a “by students for students” service. To reach its operative and strategic goals Zhăo needs to attract users, advertisers and provide high-quality content. In order to accomplish these goals it is essential that the founders increase their market knowledge as well as utilize the entrepreneurial spirit and determination.en_US
dc.language.isoengen_US
dc.titleZhăoen_US
dc.typeBachelor thesisen_US


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