|This thesis presents the findings from an in-depth analysis of the Chinese market for environmental mining management, with the aim to explore the possibility to offer consulting and educational services in this market.
The analysis is carried out on behalf of Kjeøy Research and Education Center (KREC), a Norwegian company providing education and consulting services on environmental management in the mining industry.
KREC is a small business founded in 2003 and is located in Northern Norway on the island of Kjeøy. The company consists of a team of three scientists who are specialized in environmental sciences related to mining. After seven years of business in Europe and America, KREC is now considering a possible entry into the Chinese market. After an introductory chapter where the company, project aim and objectives are presented, the thesis proceeds with an overview of the methodology used to ensure an adequate research process. The thesis continues with explanations of the theories used. The theories are then applied to determine the company’s strengths and weaknesses, and the industry’s opportunities and threats. On the basis of these analyses, the authors suggest different strategic alternatives, before making their recommendations to KREC.
The authors recommend KREC to not enter China. This because the company lacks the resources required for the substantial investments needed to build and maintain relationships and acquire market and culture knowledge.