• Norwegian Industrial Park: marketing an alternative entry mode 

      Brun, Hanne Beate; Lindkjølen, Benjamin Noel; Roppestad, Roger Westgård (Bachelor thesis, 2008-08-26)
      The purpose of this thesis has been to develop a marketing strategy for Norwegian Industrial Park, and make recommendation as to how the strategies should be implemented. Norwegian Industrial Park is a newly established ...
    • Creative distribution in the Shanghai health nutrition market 

      Kristiansen, Alexander Risheim; Terjesen, Jon Henrik; Wu, Jia Yan (Bachelor thesis, 2008-08-26)
      The purpose of the assignment is to explore how Vigour can sell their products in the Shanghai health nutrition market, and to give Vigour guidelines throughout this process. Vigour has not yet launched their products in ...
    • Retaining talent in Laerdal Medical (Suzhou) Co., Ltd.: motivating and retaining key-employees 

      Eik, Astrid; Grimelund, Bettina; Abarkach, Ouafa; Madsen, Gard-H. (Bachelor thesis, 2008-08-26)
      The following is a paper on the growing difficulty of retaining key-employees in the Yangtze delta region on the east coast of China. This report presents the findings from an in-depth analysis on human resource management ...
    • Norwegian Seafood Export Council: Restaurants preferences toward the use of fresh Norwegian salmon in Shanghai and Hong Kong 

      Bakland, Ine; Tsang, Yvonne (Bachelor thesis, 2008-09-18)
      The thesis has been carried out in collaboration with the Norwegian Seafood Export Council (NSEC). The objective of this bachelor thesis is to analysis the current market situation for Norwegian salmon in Shanghai and ...
    • A research report of the Shanghai market for Stokke for children 

      Tonning, Silje Marie Opgård; Ådnanes, Kristin Mæland (Bachelor thesis, 2008-09-19)
      Stokke Fabrikker AS, from now on only referred to as Stokke, is a Norwegian company that designs, manufactures and sells children furniture all around the world. One of the countries they so far have not entered is China. ...
    • Heavy Water Vodka: flawless purity and award winning design 

      Storås, Arill; Sandbu, Kristoffer; Eriksen, Sandra Kristine; Isene, Frode (Bachelor thesis, 2008-11-18)
      This thesis presents the findings from an explorative research study of the Chinese vodka market. The research has been conducted on behalf of Heavy Water International, a Norwegian vodka producer. Heavy Water International ...
    • A Lilleborg adventure in China 

      Gresmo, Stian Nysæter; Huuse, Nicolai; Jensen, Erik Røed; Woldseth, Cecilie (Bachelor thesis, 2009-10-16)
      For the past 6 months the authors have in cooperation with Lilleborg AS conducted a comprehensive market research within the middle-high-end Shanghainese Cosmetic and Personal Care market. The aim of this research has been ...
    • Preparing to penetrate the Chinese control room market 

      Andreassen, Sindre Strupstad; Dreessen, Martine Holth; Eriksen, Øyvind; Ygre, Martin (Bachelor thesis, 2009-10-16)
      The purpose of this thesis is to provide the Born Global company 3D Perception (3DP) with advice on how they can prepare to further penetrate the market in China, especially the control room market. Due to limited knowledge ...
    • Creating room for Norwegian quality: in the competitive Shanghai skin care market 

      Andreassen, Espen H.; Johansen, Jeanette; Egeland, Torild; Flottorp, Brita (Bachelor thesis, 2009-10-16)
      This thesis summarizes the work completed on an explorative research study of the Chinese hand cream market. It has been written on behalf of the Norwegian company Lilleborg, with the aim to find a suitable position for ...
    • Jotun: all the colours in the world 

      Nguyen, Tien; Qureshi, Amna; Abantao, Rina Marie (Bachelor thesis, 2009-10-16)
      Jotun Kemisk Fabrik A/S was founded in March 1926, operating only in Norway until 1962 when it began to expand internationally. Today Jotun operates in more than 70 countries, and is one of the world’s leading manufacturers ...
    • Real experiences in unique waters 

      Johansen, Lene Kristin; Danielsen, Thomas; Sørsand, Ingjerd Figenschou; Nilsen, Stine Bruvold (Bachelor thesis, 2009-12-08)
      This thesis presents the findings from a research done on behalf of Hurtigruten ASA on the Chinese cruise market. The aim of the research was to explore and understand the characteristics of the Chinese market for explorer ...
    • KREK: Minding your mines 

      Nygård, Jardar; Brødreskift, Kenneth; Zhang, Yin Yin; Kontny, Sandra Elisabeth (Bachelor thesis, 2010-08-18)
      This thesis presents the findings from an in-depth analysis of the Chinese market for environmental mining management, with the aim to explore the possibility to offer consulting and educational services in this market. The ...
    • Professionalizing relationship management in China 

      Sæterbø, Anne Line Lepsøe; Olsen, Christine Vaksdal; Nilsen, Ida Helen; Eltervåg, Hilde (Bachelor thesis, 2010-08-18)
      This thesis presents the findings from a comprehensive analysis of relationship management within the Business-to-Business market in China and it was completed during the spring of 2010. The thesis was conducted for ...
    • Sevan Marine: exploring China 

      Langemyr, Silje; Rossner, Johannes; Iversen, Jørgen; Siljehaug, Frode (Bachelor thesis, 2010-08-18)
      This thesis has been conducted by four students on the behalf of Sevan Marine ASA, a Norwegian company in the floating offshore application industry. The aim of the thesis is to provide the company with an overview of ...
    • Zhăo 

      Løstegård, Mats Skjellnan; Andreassen, Christian; Sætre, Henrik; Daneshmand, Tor Kashani (Bachelor thesis, 2010-08-18)
      The aim for this thesis has been to research the Chinese Internet market in order to develop a business model for Zhăo. The Chinese Internet market has seen significant growth in both number of users and online advertisement ...
    • DNV Healthcare in China: making healthcare healthier 

      Chen, Lily; Li, Cathrine; Iversen, Harald; Hamzeloee, Pouladdokht (Bachelor thesis, 2011-08-29)
      This thesis presents the findings from an explorative research study of the Chinese healthcare market, with specific focus on the accreditation, certification and consulting market. The research has been conducted for DNV ...
    • DNV Healthcare China : providing sustainable pork safety for China 

      Dahle, Astrid Svanes; Ellingsen, Thya Mariann Stølvei; Lien, June; Nordbø, Veronica (Bachelor thesis, 2011-09-01)
      Four International Marketing students on the behalf of DNV Healthcare China, a Norwegian risk management provider, conducted this thesis. The authors used an exploratory research design, and most of the acquired data is ...
    • Frydenbø SABB Motor 

      Wong, Caitlin; Gjerdevik, Helene; Cengic, Nina; Fiskerstrand, Sofie Volle (Bachelor thesis, 2011-09-01)
      Four international marketing students conducted this thesis on behalf of Frydenbø SABB Motor AS. Frydenbø SABB Motor AS operates as a total supplier of marine diesel engines and equipment, and of their main activities ...
    • Zhǎo : a research of Chinese university students 

      Jakobsen, Jan Eirik; Keathan, Kristine; Lay, Ka Xuong (Bachelor thesis, 2011-09-01)
      The aim of this thesis is to study the Chinese university students’ lives and needs. The purpose of this is to help Zhǎo, a company in an entrepreneurial stage, with their product development. Zhǎo is a newly established ...
    • Scana Propulsion China 

      Helgesen, Stine Wolff; Schulze, Ulrikke; Sloreid, Anniken; Thulin, Ingrid (Bachelor thesis, 2011-09-01)
      On behalf of Scana Propulsion, four students have conducted this thesis. Scana Propulsion is a concept where Scana Volda, who is a Norwegian company, holds the majority share. Scana Propulsion is producing intergraded ...