• Norwegian Salmon : a study of in-store promotions in China 

      Bang, Marius; Haeger, Jarling Mathias Kvam; Mikkelsen, Guro Johanne; Tomaszewski, Katrine (Bachelor thesis, 2012-11-14)
      This thesis focuses primarily on two in-store promotions currently used as a marketing strategy by Norwegian Seafood Council to spread the awareness of Norwegian salmon. Due to the uncertainty of the effects of these ...
    • Norwegian Seafood Export Council: Restaurants preferences toward the use of fresh Norwegian salmon in Shanghai and Hong Kong 

      Bakland, Ine; Tsang, Yvonne (Bachelor thesis, 2008-09-18)
      The thesis has been carried out in collaboration with the Norwegian Seafood Export Council (NSEC). The objective of this bachelor thesis is to analysis the current market situation for Norwegian salmon in Shanghai and ...
    • Playpulse 

      Iversen, Stian Sanni (Bachelor thesis, 2018)
      This dissertation analyses PlayPulse’s opportunities in China. The dissertation analyses the fitness industry, the gaming industry and the e-sport industry in China. It analyses PlayPulse’s overall preparedness for ...
    • Preparing to penetrate the Chinese control room market 

      Andreassen, Sindre Strupstad; Dreessen, Martine Holth; Eriksen, Øyvind; Ygre, Martin (Bachelor thesis, 2009-10-16)
      The purpose of this thesis is to provide the Born Global company 3D Perception (3DP) with advice on how they can prepare to further penetrate the market in China, especially the control room market. Due to limited knowledge ...
    • Professionalizing relationship management in China 

      Sæterbø, Anne Line Lepsøe; Olsen, Christine Vaksdal; Nilsen, Ida Helen; Eltervåg, Hilde (Bachelor thesis, 2010-08-18)
      This thesis presents the findings from a comprehensive analysis of relationship management within the Business-to-Business market in China and it was completed during the spring of 2010. The thesis was conducted for ...
    • PTL Group China's Market Entry Stragegy to the United States 

      Mørch, Camila Sneli (Bachelor thesis, 2018)
      Purpose: The market entry consulting firm PTL Group China needs specific primary data on which channels and promotional strategies can most effectively influence United States, small and medium enterprises decision-makers ...
    • Real experiences in unique waters 

      Johansen, Lene Kristin; Danielsen, Thomas; Sørsand, Ingjerd Figenschou; Nilsen, Stine Bruvold (Bachelor thesis, 2009-12-08)
      This thesis presents the findings from a research done on behalf of Hurtigruten ASA on the Chinese cruise market. The aim of the research was to explore and understand the characteristics of the Chinese market for explorer ...
    • A research report of the Shanghai market for Stokke for children 

      Tonning, Silje Marie Opgård; Ådnanes, Kristin Mæland (Bachelor thesis, 2008-09-19)
      Stokke Fabrikker AS, from now on only referred to as Stokke, is a Norwegian company that designs, manufactures and sells children furniture all around the world. One of the countries they so far have not entered is China. ...
    • Retaining talent in Laerdal Medical (Suzhou) Co., Ltd.: motivating and retaining key-employees 

      Eik, Astrid; Grimelund, Bettina; Abarkach, Ouafa; Madsen, Gard-H. (Bachelor thesis, 2008-08-26)
      The following is a paper on the growing difficulty of retaining key-employees in the Yangtze delta region on the east coast of China. This report presents the findings from an in-depth analysis on human resource management ...
    • Scana Propulsion China 

      Helgesen, Stine Wolff; Schulze, Ulrikke; Sloreid, Anniken; Thulin, Ingrid (Bachelor thesis, 2011-09-01)
      On behalf of Scana Propulsion, four students have conducted this thesis. Scana Propulsion is a concept where Scana Volda, who is a Norwegian company, holds the majority share. Scana Propulsion is producing intergraded ...
    • Sevan Marine: exploring China 

      Langemyr, Silje; Rossner, Johannes; Iversen, Jørgen; Siljehaug, Frode (Bachelor thesis, 2010-08-18)
      This thesis has been conducted by four students on the behalf of Sevan Marine ASA, a Norwegian company in the floating offshore application industry. The aim of the thesis is to provide the company with an overview of ...
    • Zhăo 

      Løstegård, Mats Skjellnan; Andreassen, Christian; Sætre, Henrik; Daneshmand, Tor Kashani (Bachelor thesis, 2010-08-18)
      The aim for this thesis has been to research the Chinese Internet market in order to develop a business model for Zhăo. The Chinese Internet market has seen significant growth in both number of users and online advertisement ...
    • Zhǎo : a research of Chinese university students 

      Jakobsen, Jan Eirik; Keathan, Kristine; Lay, Ka Xuong (Bachelor thesis, 2011-09-01)
      The aim of this thesis is to study the Chinese university students’ lives and needs. The purpose of this is to help Zhǎo, a company in an entrepreneurial stage, with their product development. Zhǎo is a newly established ...