• DNV Healthcare in China: making healthcare healthier 

      Chen, Lily; Li, Cathrine; Iversen, Harald; Hamzeloee, Pouladdokht (Bachelor thesis, 2011-08-29)
      This thesis presents the findings from an explorative research study of the Chinese healthcare market, with specific focus on the accreditation, certification and consulting market. The research has been conducted for DNV ...
    • Elektroplast AS : intellectual property In China 

      Østgaard, Marius Ose; Hellenes, Daniel Adler; Høimyr, Mikkel Johannes Fossdal; Olsen, Ann-Ina; Huse, Ivar Andreas (Bachelor thesis, 2014-09-09)
      The purpose of this project is to provide Elektroplast AS with information on how to protect their IP when producing in China. Currently they produce their product through a 50/50 JV in Nanchang, Jiangxi province. In ...
    • Expansion of the ITP box & bags division 

      Lund, Helene Andrea Gjerde; Hamre, Line Færøvik; Nordnes, Mette; Nilsen, Jarl Erik Hemmingstad; Sommerschild, Veronica Rudi (Bachelor thesis, 2012-11-05)
      This thesis is completed on the behalf of International Trading Partner’s Box & Bags division. The Box & Bags division manufactures technical textile products in Shanghai. Due to the rising price level in Shanghai, ITP Box ...
    • Frydenbø SABB Motor 

      Wong, Caitlin; Gjerdevik, Helene; Cengic, Nina; Fiskerstrand, Sofie Volle (Bachelor thesis, 2011-09-01)
      Four international marketing students conducted this thesis on behalf of Frydenbø SABB Motor AS. Frydenbø SABB Motor AS operates as a total supplier of marine diesel engines and equipment, and of their main activities ...
    • Heavy Water Vodka: flawless purity and award winning design 

      Storås, Arill; Sandbu, Kristoffer; Eriksen, Sandra Kristine; Isene, Frode (Bachelor thesis, 2008-11-18)
      This thesis presents the findings from an explorative research study of the Chinese vodka market. The research has been conducted on behalf of Heavy Water International, a Norwegian vodka producer. Heavy Water International ...
    • Huawei 

      Ottho, Fabian Alexander (Bachelor thesis, 2017)
      This thesis examines how Huawei could use e-marketing and strategy to strengthen their global brand. I had three key areas of research, being; customer’s relationship towards the brand, Huawei’s strengths and weaknesses ...
    • Jotun China - Coloring the Internet 

      Veliz, Christina; Sandnes, Henriette; Pauli, Ina Kreutz; Dalby, Ola Ma (Bachelor thesis, 2016-09-23)
      The aim of this thesis is to provide Jotun China Decorative Paintings with knowledge and insight in the Chinese e-commerce industry and the consumers’ behavior and preferences. Its aim is to show Jotun China how they can ...
    • Jotun Powder Coatings 

      Wiseth, Arnt; Wells, Michael Lunde; Tsui, Ting Ting (Bachelor thesis, 2011-09-02)
      The aim of this thesis is to provide Jotun Powder Coatings with further insight into the architectural construction industry in Shanghai. Its aim is to inform Jotun about how the influence process works and how they can ...
    • Jotun: all the colours in the world 

      Nguyen, Tien; Qureshi, Amna; Abantao, Rina Marie (Bachelor thesis, 2009-10-16)
      Jotun Kemisk Fabrik A/S was founded in March 1926, operating only in Norway until 1962 when it began to expand internationally. Today Jotun operates in more than 70 countries, and is one of the world’s leading manufacturers ...
    • KREK: Minding your mines 

      Nygård, Jardar; Brødreskift, Kenneth; Zhang, Yin Yin; Kontny, Sandra Elisabeth (Bachelor thesis, 2010-08-18)
      This thesis presents the findings from an in-depth analysis of the Chinese market for environmental mining management, with the aim to explore the possibility to offer consulting and educational services in this market. The ...
    • A Lilleborg adventure in China 

      Gresmo, Stian Nysæter; Huuse, Nicolai; Jensen, Erik Røed; Woldseth, Cecilie (Bachelor thesis, 2009-10-16)
      For the past 6 months the authors have in cooperation with Lilleborg AS conducted a comprehensive market research within the middle-high-end Shanghainese Cosmetic and Personal Care market. The aim of this research has been ...
    • Linie Aquavit : taste that really travels 

      Flåten, Mats; Knudsen, Øyvind L.; Rosted, Ulrik; Rønning, Kim-André S.; Settemsdal, Simen E. (Bachelor thesis, 2011-09-02)
      This thesis presents the findings from a mainly descriptive research study about Chinese students‟ attitude towards alcohol and food. The research has been conducted on behalf of Arcus AS, from here on referred to as Arcus, ...
    • Norsk Akustikksenter Lyddemping : Market and Segment Analysis 

      Henricks, Petter-Nicolai H. (Bachelor thesis, 2018)
      “The health impacts of environmental noise are a growing concern among both the general public and policy-makers in Europe” (World Health Organization, 2011). Environmental noise or noise pollution have immense consequences ...
    • Norwegian Industrial Park: marketing an alternative entry mode 

      Brun, Hanne Beate; Lindkjølen, Benjamin Noel; Roppestad, Roger Westgård (Bachelor thesis, 2008-08-26)
      The purpose of this thesis has been to develop a marketing strategy for Norwegian Industrial Park, and make recommendation as to how the strategies should be implemented. Norwegian Industrial Park is a newly established ...
    • Norwegian Salmon : a study of in-store promotions in China 

      Bang, Marius; Haeger, Jarling Mathias Kvam; Mikkelsen, Guro Johanne; Tomaszewski, Katrine (Bachelor thesis, 2012-11-14)
      This thesis focuses primarily on two in-store promotions currently used as a marketing strategy by Norwegian Seafood Council to spread the awareness of Norwegian salmon. Due to the uncertainty of the effects of these ...
    • Norwegian Seafood Export Council: Restaurants preferences toward the use of fresh Norwegian salmon in Shanghai and Hong Kong 

      Bakland, Ine; Tsang, Yvonne (Bachelor thesis, 2008-09-18)
      The thesis has been carried out in collaboration with the Norwegian Seafood Export Council (NSEC). The objective of this bachelor thesis is to analysis the current market situation for Norwegian salmon in Shanghai and ...
    • Playpulse 

      Iversen, Stian Sanni (Bachelor thesis, 2018)
      This dissertation analyses PlayPulse’s opportunities in China. The dissertation analyses the fitness industry, the gaming industry and the e-sport industry in China. It analyses PlayPulse’s overall preparedness for ...
    • Preparing to penetrate the Chinese control room market 

      Andreassen, Sindre Strupstad; Dreessen, Martine Holth; Eriksen, Øyvind; Ygre, Martin (Bachelor thesis, 2009-10-16)
      The purpose of this thesis is to provide the Born Global company 3D Perception (3DP) with advice on how they can prepare to further penetrate the market in China, especially the control room market. Due to limited knowledge ...
    • Professionalizing relationship management in China 

      Sæterbø, Anne Line Lepsøe; Olsen, Christine Vaksdal; Nilsen, Ida Helen; Eltervåg, Hilde (Bachelor thesis, 2010-08-18)
      This thesis presents the findings from a comprehensive analysis of relationship management within the Business-to-Business market in China and it was completed during the spring of 2010. The thesis was conducted for ...
    • PTL Group China's Market Entry Stragegy to the United States 

      Mørch, Camila Sneli (Bachelor thesis, 2018)
      Purpose: The market entry consulting firm PTL Group China needs specific primary data on which channels and promotional strategies can most effectively influence United States, small and medium enterprises decision-makers ...