|dc.description.abstract||The authors of this thesis have for the past six months conducted a comprehensive
research for the Norwegian company Lillunn AS, regarding the French clothing
market and the company’s prospects of export to the Rhône-Alpes region.
The aim of the thesis has been to detect Lillunn’s competences and capacity as well
as possible barriers and impediments in the French market, in order to evaluate if the
company may have prospects of succeeding as an exporter. Another target with the
thesis has been to provide recommendations on the subject of possible strategies
and directions that the company may wish to conduct.
Lillunn is a Norwegian company selling wool clothes, basically in Norway, but also in
a small amount to some stores abroad. The major challenges for Lillunn in the
context of exports to France are its lack of experience and knowledge in international
markets, its underdeveloped networks, as well as its low financial ground.
Furthermore, the French market itself will present obstacles for the company,
especially in relation to competition and cultural differences.
However, the thesis will discuss ways to overcome these barriers and hindrances as
Lillunn’s potential success as an exporter and the attractiveness of the French
market will be assessed.||en_US