Julius Caesar

Abstract

Julius Caesar designs men’s designer clothing and they are as of now, only selling their products in their domestic market which is Norway. This report is written to explore market opportunities and strategies to succeed in the UK designer clothing industry. To evaluate the potential opportunities and strategies, primary and secondary research was conducted in the analysis which concerned the external and internal environment which furthermore introduced the importance of consumer behavior and brand management. The analysis reveals both market opportunities and risks which have been followed by a suggested entry mode. The findings have resulted in branding strategies to be one of the main subjects throughout the report when discussing how JC can succeed in the UK. Based on our research we have recommended JC to enter the UK market for men’s designer clothing if a suitable agreement with the appropriate distributor can be made.