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The effect of video content on consumer engagement and brand attitude
(Master thesis, 2022)Marketing is becoming increasingly advanced and has evolved rapidly in recent years, making marketing communication ever more important. By looking at content marketing, the authors have addressed a relevant field that is ... -
The effect of volatility transmission around QE announcements on the Norwegian exchange rate and economy
(Master thesis, 2023)This paper investigates in how far Quantitative Easing announcements made by the Federal Reserve, the Bank of England, and the European Central Bank influence the Norwegian FX market. We measure the impact of these ... -
The effect of VR on brand resonance
(Master thesis, 2022)This research examines how brand resonance is influenced by Virtual Reality (VR). More precisely, we analyze how it would be impacted based on the visualization format used to present a product’s brand (2D vs VR). We ... -
The effect on firm performance if the family loses majority or supermajority voting rights
(Master thesis, 2022)This paper uses a unique data set from Norway to investigate how firm performance is affected if the family decides to reduce their ownership stake below the majority, supermajority, or both voting thresholds. Our ... -
Effective email marketing: an empirical study of the impact of personalized communication on customer engagement and purchase decisions
(Master thesis, 2019)This study investigates the impact of behavior-based personalization on customer engagement and purchase behavior in the context of email marketing. For this purpose, the author reviews and combines the following research ... -
Effects of distraction and anonymity on privacy trade-offs in facial recognition surveillance
(Master thesis, 2021)Despite the recent development of facial recognition technology (FRT) using AI, its implementation and applications are still controversial in countries. Amid the COVID-19 pandemic, FRT could be an effective crisis exit ... -
Effects of Emissions on Financial Performance in Global Energy Companies, Considering Firm-, Sector- and Country Characteristics
(Master thesis, 2023)This thesis investigates the relationship between environmental performance measured by emissions and financial performance in the energy industry, focusing on the link between scope 1 and 2 emissions and financial indicators ... -
The Effects of Fiscal Policy on the Norwegian Economy : What are the impacts of fiscal policy on output and other macroeconomic variables in the Norwegian economy?
(Master thesis, 2023)This master thesis examines the effect of fiscal policy on various macroeconomic variables in the Norwegian economy, using the recursive approach within a Structural Vector Autoregressive (SVAR) model. The main point of ... -
Effects of Insulting a Nation: An Empirical Study on the Impact of the 2010 Nobel Peace Prize on Norwegian Exports
(Master thesis, 2020)This master thesis revisits the question of the e ects of Chinese trade restriction on Norwegian exports following the awarding of the 2010 Nobel Peace Prize to Chinese dissident Liu Xiaobo. Our study contributes to ... -
Effects of Norwegian Oil Supply Shocks on the Global Oil Market: Implications for Environmental Policies
(Master thesis, 2023)We examine the effect of Norwegian supply shocks on the global oil market and evaluate the environmental consequences. In our research question, we seek to find out how the global oil market will react if we have a ... -
The effects of transmedia storytelling in brand resonance for media franchises
(Master thesis, 2023)Transmedia storytelling is emerging as a concept for media franchises, where multiple media from the same franchise combine to create a coherent, nonredundant experience. The aim of this research is to explore whether the ... -
The Effects of Underwriter Characteristics on the Performance of Special Purpose Acquisition Companies
(Master thesis, 2022)This thesis seeks to address the effect of underwriter characteristics on the performance of SPAC deals. A substantial growth in the SPAC market has been observed over the later years, and little existing research is done ... -
The effects on the financial statement of and adoption of IFRS from NGAAP
(Master thesis, 2023)Previous research has been done on the effects of the mandatory transition to International Financial Reporting Standard for listed companies in the EU/EEA in 2005. This thesis wants to provide an updated view of the ... -
Effekten av arbeidsinnvandring på produktiviteten i det norske arbeidsmarkedet
(Bachelor thesis, 2017)Formålet med denne oppgaven er å studere effekten av økt arbeidsinnvandring på produktiviteten i det norske arbeidsmarkedet. Ved bruk av relevante data estimeres Cobb-Douglas produktfunksjonen med andel arbeidsinnvandr ... -
Effekten av auditive virkemidler på Instagram
(Bachelor thesis, 2023)Fremveksten av vertikalt videoinnhold på sosiale medier skaper behov for ny innsikt om sensorisk markedsføring. Likevel vet vi i dag svært lite om hvordan lyden på audiovisuelle plattformer påvirker forbrukere. Denne ... -
Effekten av bodskapsappellar og slagord ved sponsa annonsering på Instagram
(Bachelor thesis, 2023)Oppgåva tek føre seg bruken av bodskapsappellar og slagord ved sponsa annonsar på Instagram. Bakgrunnen for temaet ligg i ein interesse vedrørande merkevarebygging og retorikk i sosiale medium. Over tidene har ein sett ein ... -
Effekten av felles forståelse
(Bachelor thesis, 2016-03-01)Temaet for denne bacheloroppgaven i BTH2532 omhandler kunnskap, læring og kompetanseoverføring hvor den avgrensende problemstilling er: ”Hvordan håndteres kompetanseoverføring i og mellom prosjekter i NCC”. Vi ønsker ... -
Effekten av konkurranser som markedsføringstiltak på Instagram
(Bachelor thesis, 2022)Denne bachelor oppgaven er bygget opp etter ITMARD struktur, som vil si at den består av innledning, teori, metode, analyse, resultat og en drøftedel som inneholder konklusjon. Avslutningsvis inneholder den kritikk til ... -
Effekten av kortsiktige sjokk i oljeprisen
(Bachelor thesis, 2022)Denne bacheloroppgaven tar sikte på å undersøke makroøkonomiske effekter som følge av sjokk i oljeprisen. Dette vil måles ved å analysere hvordan sjokk i oljeprisen påvirker arbeidsledighet i Norge. Sjokkene som studeres ... -
Effekten av personifisering og storytelling
(Bachelor thesis, 2020)Å skape innhold som engasjerer og interesserer målgruppen, og det å sikre varige relasjoner blant potensielle og eksisterende kunder gjennom overbevisende innhold er en kunst - og kalles innholdsmarkedsføring. Selv ...