Blar i Student papers på forfatter "Ramic, Amela"
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In the Shadow of a Product With a Sustainability Label:Will the introduction of a product with a sustainability label spill over on the perceptions of the mainstream product line,general attitude towards the company & perceived CSR image?
Granerud, Andrea Skjellet; Ramic, Amela (Master thesis, 2021)Consumers and society are increasingly emphasizing the importance of new, green products. In response, companies are investing in developing more environmentally sustainable options. However, there is still a lack of ...