Blar i Student papers på forfatter "Casén, Frida Xenia"
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Segmentation in the B2B markets: Closing the gap between theoretical segmentation models and the actual segmentation practice
Larsen, Lene Cathrin; Casén, Frida Xenia (Master thesis, 2021)There exists a gap between the implementation of advanced theoretical segmentation models and the actual practice of segmentation in the B2B markets. Practitioners have called forth the need for easy applicable guidelines ...