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dc.contributor.authorBenito, Gabriel R. G.
dc.contributor.authorDovgan, Olesya
dc.contributor.authorPetersen, Bent
dc.contributor.authorWelch, Lawrence S.
dc.date.accessioned2013-05-03T12:45:02Z
dc.date.available2013-05-03T12:45:02Z
dc.date.issued2013
dc.identifier.issn1873-2062
dc.identifier.urihttp://hdl.handle.net/11250/93890
dc.descriptionThis is the authors’ final, accepted and refereed manuscript to the articleno_NO
dc.description.abstractBased on a case study of the Danish company SimCorp and the development of its operations in Kiev, Ukraine, we analyse offshore outsourcing in a broader, longitudinal foreign operation mode context, and how it may contribute to mode change in the host country over a certain span of time. SimCorp had outsourced part of its software development work to two Ukrainian companies. The case study approach allowed us to explore the dynamic processes in depth. The study shows that involvement in the foreign market generates learning in various forms that provide a foundation for eventual mode development or change – beyond outsourcing specific learning. At the same time, restrictions on 3rd parties’, that is, independent vendors’ access to confidential client data, as well as protection of specific investments in human assets, may eventually become a driver for mode change, as in the SimCorp case, to ensure more effective control of the foreign operation. Finally, the case study shows how outsourcing can be used proactively as a springboard to deeper and changed operation mode activities in a foreign market.no_NO
dc.language.isoengno_NO
dc.publisherElsevierno_NO
dc.subjectoutsourcingno_NO
dc.subjectoffshoringno_NO
dc.subjectforeign operation mode dynamicsno_NO
dc.subjectcase studyno_NO
dc.titleOffshore outsourcing: a dynamic, operation mode perspectiveno_NO
dc.typeJournal articleno_NO
dc.typePeer reviewedno_NO
dc.source.pagenumber211-222no_NO
dc.source.volume42no_NO
dc.source.journalIndustrial Marketing Managementno_NO
dc.source.issue2no_NO
dc.identifier.doi10.1016/j.indmarman.2012.08.003


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