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dc.contributor.authorEelen, Jiska
dc.contributor.authorDewitte, Siegfried
dc.contributor.authorWarlop, Luk
dc.date.accessioned2013-11-01T13:24:53Z
dc.date.available2013-11-01T13:24:53Z
dc.date.issued2013
dc.identifier.issn1532-7663 (e-utg)
dc.identifier.urihttp://hdl.handle.net/11250/93792
dc.descriptionThis is the authors’ accepted and refereed manuscript to the articleno_NO
dc.description.abstractConsumers generally prefer products that are easy to interact with. In three studies, we show that this preference arises from the fit between product orientation and monitored situational constraints. Flexible right-handers, who monitor situational constraints, recall product orientations better and prefer products for which the handle is oriented in the direction of the hand used for grasping. When their ability to monitor situational constraints is impaired, the preference for easy-to-grasp products is attenuated. The findings highlight that motor fluency is a relevant cue for decision making when consumers assess how to interact with a product. The implications of these results for embodiment and fluency research are discussed.no_NO
dc.language.isoengno_NO
dc.publisherElsevierno_NO
dc.subjectembodimentno_NO
dc.subjectsituated cognitionno_NO
dc.subjecthandednessno_NO
dc.subjectprocessing fluencyno_NO
dc.subjectproduct orientationno_NO
dc.subjectgraspingno_NO
dc.titleSituated embodied cognition: monitoring orientation cues affects product evaluation and choiceno_NO
dc.typeJournal articleno_NO
dc.typePeer reviewedno_NO
dc.source.pagenumber424-433no_NO
dc.source.volume23no_NO
dc.source.journalJournal of Consumer Psychologyno_NO
dc.source.issue4no_NO
dc.identifier.doihttp://dx.doi.org/10.1016/j.jcps.2013.04.004


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