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dc.contributor.authorNes, Erik B.
dc.contributor.authorYelkur, Rama
dc.contributor.authorSilkoset, Ragnhild
dc.date.accessioned2012-10-10T07:58:07Z
dc.date.available2012-10-10T07:58:07Z
dc.date.issued2012
dc.identifier.issn1873-6149
dc.identifier.urihttp://hdl.handle.net/11250/93658
dc.descriptionThis is the authors’ final, accepted and refereed manuscript to the articleno_NO
dc.description.abstractPurpose – The purpose of this paper is to contribute to the development of animosity theory in three areas; construct domain, the mediating role of affect and model testing. Design/methodology/approach – Exploratory and empirical research is carried out in two countries in order to explore the domain and to test the factor structure and the hypotheses through confirmatory analysis. Findings – We find animosity is a four-dimensional construct which impacts buying behavior through affect. Originality/value – The research extends the domain of the animosity construct to a four-dimensional structure rather than the two-dimensional structure used in most previous studies. It is the first study to empirically test an extended animosity domain and investigate the mediating role of affective emotional responses between animosity and buying intentions.no_NO
dc.language.isoengno_NO
dc.publisherElsevierno_NO
dc.subjectanimosityno_NO
dc.subjectaffectno_NO
dc.subjectconsumer behaviorno_NO
dc.subjectinternational businessno_NO
dc.titleExploring the animosity domain and the role of affect in a cross-national contextno_NO
dc.typeJournal articleno_NO
dc.typePeer reviewedno_NO
dc.source.pagenumber751-765no_NO
dc.source.volume21no_NO
dc.source.journalInternational Business Reviewno_NO
dc.source.issue5no_NO
dc.identifier.doihttp://dx.doi.org/10.1016/j.ibusrev.2011.08.005


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