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dc.contributor.authorAndersson, Pernille K.
dc.contributor.authorKristensson, Per
dc.contributor.authorWästlund, Erik
dc.contributor.authorGustafsson, Anders
dc.date.accessioned2012-10-12T08:44:50Z
dc.date.available2012-10-12T08:44:50Z
dc.date.issued2012
dc.identifier.issn1873-1384 (e-utg)
dc.identifier.urihttp://hdl.handle.net/11250/93640
dc.descriptionThis is the authors’ final, accepted and refereed manuscript to the articleno_NO
dc.description.abstractThis study concerns the effect that music has on consumer behavior in two different retail contexts during regular opening hours. Two studies were conducted in a field setting with consumers (N = 550). Consumers were recruited to answer questions regarding behavioral measures, attitudes, and mood during days when background music was played. The conclusions from the two studies are that music affects consumer behavior, but also that the type of retail store and gender influences both the strength and direction of the effect.no_NO
dc.language.isoengno_NO
dc.publisherElsevierno_NO
dc.subjectconsumer behaviorno_NO
dc.subjectmusicno_NO
dc.subjectgenderno_NO
dc.subjectretailno_NO
dc.subjectpsychologyno_NO
dc.subjectapproachno_NO
dc.subjectavoidanceno_NO
dc.titleLet the music play or not: the influence of background music on consumer behaviorno_NO
dc.typeJournal articleno_NO
dc.typePeer reviewedno_NO
dc.source.pagenumber553-560no_NO
dc.source.volume19no_NO
dc.source.journalJournal of Retailing and Consumer Servicesno_NO
dc.source.issue6no_NO
dc.identifier.doihttp://dx.doi.org/10.1016/j.jretconser.2012.06.010


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