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Putting Ethics on the Agenda for Real Estate Agents

Brinkmann, Johannes
Journal article, Peer reviewed
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URI
http://hdl.handle.net/11250/93352
Date
2009
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  • Scientific articles [1722]
Original version
http://dx.doi.org/10.1007/s10551-009-0099-8
Abstract
This article uses sociological role theory to

help understand ethical challenges faced by Norwegian

real estate agents. The article begins with an introductory

case, and then briefly examines the strengths and limitations

of using legal definitions and rules for understanding

real estate agency and real estate agent ethics. It goes on to

argue that the ethical challenges of real estate agency can

be described and understood as a system of conflicting

roles with associated rights and duties, in particular sales

agent, intermediary and adviser sub-roles. The arguments

are developed using exploratory findings from a survey of

Norwegian real estate agents and from several focus

groups. The article then suggests the use of various

intranet tools as a kind of action research aimed at putting

ethics on the real estate agents’ agenda, working to

develop a collective conscience and collective selfcriticism

among the agents, and, in doing so, building

bridges between academic research and the practical

working world of the agents.
Description
A post-print of an article originally published in Journal of Business Ethics: http://www.springer.com/philosophy/ethics/journal/10551
Publisher
Springer
Journal
Journal of Business Ethics

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