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dc.contributor.authorDahlstrøm, Robert
dc.contributor.authorNygaard, Arne
dc.date.accessioned2009-09-02T11:02:38Z
dc.date.issued1999
dc.identifier.citationJournal of Marketing Research, 1999, (May), 160-170
dc.identifier.issn0022-2437
dc.identifier.urihttp://hdl.handle.net/11250/93316
dc.descriptionThis article was first published in Journal of Marketing Research vol 36: 160-170.en
dc.description.abstractThis study focuses on organizational efforts to constrain ex post transaction costs in interorganizational exchange. The theoretical model frames opportunism as a determinant of transaction costs and implicates cooperation and formalization as control structures that alleviate opportunism. The model also examines whether the proposed theoretical relationships are enduring. Franchisee-franchisor relationships in the Norwegian distribution system of a multinational oil refiner provided the context for analysis. A test of the model using multi-sample data across two time periods indicates that opportunistic behavior consistently increases transaction costs. Furthermore, cooperative interaction curbs bargaining costs and formalization reduces opportunism. Implications for nterorganizational theory and franchising management are discussed.en
dc.format.extent162174 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoengen
dc.publisherThe American Marketing Association (AMA)en
dc.titleAn Empirical Investigation of Ex Post Transaction Costsen
dc.typeJournal articleen
dc.typePeer revieweden
dc.source.pagenumber160-170en
dc.source.volume36en
dc.source.journalJournal of Marketing Researchen
dc.source.issueMayen


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