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dc.contributor.authorGran, Anne-Britt
dc.date.accessioned2010-06-01T11:45:42Z
dc.date.available2010-06-01T11:45:42Z
dc.date.issued2008
dc.identifier.citationAesthesis: International journal of art and aesthetics in management and organizational life, vol 2, no 2 (2008).en_US
dc.identifier.issn1751-9853
dc.identifier.urihttp://hdl.handle.net/11250/93306
dc.descriptionOriginally published in Aesthesis: International journal of art and aesthetics in management and organizational lifeen_US
dc.description.abstractAs a researcher in the field of art and aesthetics, I was surprised to find so much arty and beautiful vocabulary in the field of economics, so many aesthetic approaches in marketing and organizational theory: The aesthetic or beautiful organization (Strati 1999, Dickinson and Svensen 2000, De Paoli 2003), the expressive organization (Schultz, Hatch and Holten Larsen 2000), organizations as theatre (Mangham and Overington 1987), aesthetic management (Thyssen 2003), the aesthetics of marketing (Schmitt and Simonsen 1997) and aesthetics as organizational theory (Guillet De Monthoux 1998). I saw my own field divided and conquered by a capitalism I once learned was the big enemy of the modern philosophy of aesthetics. Concepts matter. Why are these concepts used in organizational theory and marketing subjects?en_US
dc.language.isoengen_US
dc.publisherAesthesisen_US
dc.titleLook who's talking! Aesthetic corporate communication in a dedifferentiated societyen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.source.pagenumber23-32en_US


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