Blar i Scientific articles på tidsskrift "Psychology & Marketing"
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Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self‐regulation?
(Journal article; Peer reviewed, 2018)Researchers reach different conclusions about the functional or dysfunctional nature of impulsive buying behavior. While many note the use of impulsive buying as a form of mood regulation, there is disagreement about whether ... -
Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity
(Peer reviewed; Journal article, 2022)Brands and social media platforms are two main players in online behavioraladvertising (OBA), but the extant literature overlooks the interaction between them.Although advertising brands invest considerable resources to ... -
Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand
(Journal article; Peer reviewed, 2019)Brand names are a crucial part of the brand equity and marketing strategy of any company. Research suggests that companies spend considerable time and money to create suitable names for their brands and products. This paper ... -
How aesthetic features convey the concept of brand premiumness
(Journal article; Peer reviewed, 2021)When do aesthetic properties convey the concept of premiumness? Is symmetry tied to the perception of premiumness due to symmetry's evolutionary association to quality, an association not present with other aesthetic ... -
Like or want? Gender differences in attitudes toward online shopping in China
(Journal article; Peer reviewed, 2019)While previous studies indicate that female consumers display less trust for online shopping than males do, there is little research to addresses the reasons behind this difference. Our study applies a combination of both ... -
‘Looking sharp’: Price typeface influences awareness of spending in mobile payment
(Peer reviewed; Journal article, 2022)We investigate whether the typeface used to display the purchase amount in thecontext of mobile payment influences consumers' awareness of spending. The evi-dence suggests that prices displayed in angular (vs. round) ... -
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
(Journal article; Peer reviewed, 2022)The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ... -
The proximal self: Why material objects are particularly relevant for consumers' self-definition
(Peer reviewed; Journal article, 2023)Previous research has extensively investigated the relationships that consumers create and maintain with their possessions. However, little is known about why material objects (compared to immaterial ones) may be particularly ...