Blar i Scientific articles på forfatter "Han, Da Eun"
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The Effects of Programme Context on Memory for Humorous Television Commercials
Han, Da Eun; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2017)This study investigated the effects of programme context on memory for humorous television advertisements in South Korean participants. Humorous and non-humorous Korean advertisements were embedded within two programme ...