Blar i Scientific articles på tidsskrift "Journal of Business Research"
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Service innovation, renewal, and adoption/rejection in dynamic global contexts
(Journal article; Peer reviewed, 2016)This Journal of Business Research special section includes 7 articles selected from papers presented during the 2014 Global Marketing Conference held July 15-18, 2014. The Conference’s theme was “Bridging Asia and the ... -
Setting the Bar: The Influence of Women's Conspicuous Display on Men's Affiliative Behavior
(Journal article; Peer reviewed, 2019)Four studies provide evidence for a process by which a woman’s conspicuous consumption can serve as a deterrent to affiliative behaviors by materialistic men, via heightened perceptions of the woman’s financial standards ... -
Supplier inferences to enhance private label perceptions
(Journal article; Peer reviewed, 2012)In large part due to the expertise of the many manufacturer brands that are private label suppliers, the objective quality gap between private labels and leading manufacturer brands is small-to-none in many cases. The ... -
‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions
(Peer reviewed; Journal article, 2022)Global resource use and related emissions continue to rise despite decades of public and private sector marketing efforts to encourage more sustainable consumption. One question seldom addressed in the sustainability ... -
Tasting brands: Associations between brand personality and tastes
(Peer reviewed; Journal article, 2022)We test how and why food taste and brand personality interactively influence consumer evaluations. Although food branding is a substantial and large market, studies on food taste and brand personality have only been conducted ... -
The dynamics of networked power in a concentrated business network
(Journal article; Peer reviewed, 2014)The purpose of this paper is to investigate the dynamics of networked power in a concentrated business network. Power is a long standing theme in inter-organisational research, yet there is a paucity of studies about how ... -
The moderating role of shopping trip type in store satisfaction formation
(Journal article; Peer reviewed, 2017)Consumers may weigh store attributes differently depending on the type of shopping trip. For example, fill-in shoppers likely value convenience, due to the ad-hoc nature and urgency of such trips. However, no study has yet ... -
The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action
(Journal article; Peer reviewed, 2019)Electrodermal activity (EDA) is a psychophysiological indicator of emotional arousal. EDA measurement was first employed in consumer research in 1979 but has been scarcely used since. In the past decade, the ease of access ... -
Unchained from the chain: supply management from a logistics service provider perspective
(Journal article; Peer reviewed, 2012)The last few years have seen increasing recognition of the work of logistics service providers, as well as the significance of functioning supply relationships. This paper proposes an alternative view of supply management ... -
What Can We Learn from #StopHateForProfit Boycott Regarding Corporate Social Irresponsibility and Corporate Social Responsibility?
(Journal article; Peer reviewed, 2021)In July 2020 more than 1,100 companies paused their paid advertising on Facebook to demand clear and unequivocal actions to stop its platform from being used to spread and amplify racism and hate. This Business-to-Business ... -
What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding
(Peer reviewed; Journal article, 2023)Non-fungible tokens (NFTs) are unique digital assets that exist in a given blockchain. NFT projects, containing unique collections of these assets, are blockchain-based companies that deliver value to customers. Why do ...