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(Chapter; Peer reviewed, 2016)This chapter investigates the legal and ethical framework for content marketing. The use of content marketing necessitates special considerations due to its legal implications for the marketer. In addition, legal rules ...
(Chapter, 2017)What is the impact of training and development activities at work? In this chapter we argue that such a question should not only be an academic concern but also one that gets is built into all decisions about training. The ...