• Self-Branding Strategies of Online Freelancers on Upwork 

      Blyth, Dorothy; Jarrahi, Mohammad Hossein; Lutz, Christoph; Newlands, Gemma Elisabeth Marjorie (Peer reviewed; Journal article, 2022)
      Self-branding is crucial for online freelancers as they must constantly differentiate themselves from competitors on online labor platforms to ensure a viable stream of income. By analyzing 39 interviews with freelancers ...