Blar i Handelshøyskolen BI på emneord "identity"

Viser treff 1-2 av 2

    • Identity-based consumer behavior 

      Reed, Americus; Forehand, Mark; Puntoni, Stefano; Warlop, Luk (Journal article; Peer reviewed, 2012)
      Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of ...

    • Organizational identification and serendipitous value creation in post acquisition integration 

      Colman, Helene Loe; Lunnan, Randi (Journal article; Peer reviewed, 2011)
      This study tells the story of two acquisitions made by a company the authors call Multifirm. Multifirm acquired two targets, Datagon and Teknico. The Datagon employees immediately identified with Multifirm, and the integration ...