Blar i Handelshøyskolen BI på emneord "Hedonic liking"
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Individual differences in sensitivity to taste-shape crossmodal correspondences
(Peer reviewed; Journal article, 2024)People generally associate curved and symmetrical shapes with sweetness, while associating angular and asymmetrical shapes with the other basic tastes (e.g., sour, bitter). However, these group-level taste-shape correspondences ...