Blar i Handelshøyskolen BI på emneord "Bedriftsnettverk"
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A Multilevel Governance Model for Interorganizational Project Networks
(Peer reviewed; Journal article, 2022)This study operationalizes and tests a multilevel governance model for interorganizational project networks. Results of a qualitative multicase study are used to develop a framework model with three levels of governance, ... -
Synergistic and cannibalization effects in a partnership loyalty program
(Journal article; Peer reviewed, 2020)The implicit promise of a partnership in a loyalty program (LP) is that the partners will gain new customers and the LP will reinforce the loyalty to focal partners. Although customers may be encouraged to cross-purchase ...