Browsing Handelshøyskolen BI by Journals "The journal of business & industrial marketing"
Now showing items 1-2 of 2
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The public-private partnership (PPP) disaster of a new hospital ? expected political and existing business interaction patterns
(Journal article; Peer reviewed, 2019)Purpose One of the most salient contemporary societal trends is the increasing amount of public–private collaborations. In spite of the increasing awareness of the need to scrutinise the promises of public–private partnership ... -
Where do we go from here? The future of B2B governance research.
(Journal article; Peer reviewed, 2019)Purpose This paper aims to identify promising areas for future business to business (B2B) governance research. Design/methodology/approach This paper uses a theoretical approach. Findings Most governance research in marketing ...