Browsing Handelshøyskolen BI by Author "Saito, Toshiki"
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Spontaneous crossmodal correspondences grounded in contexts
Motoki, Kosuke; Saito, Toshiki; Velasco, Carlos (Peer reviewed; Journal article, 2022)Thoughts and associations are spontaneously generated and situated. A growing body of research on crossmodal correspondences has revealed that individuals tend to associate information across sensory modalities. However, ... -
Tasting names: Systematic investigations of taste-speech sounds associations
Motoki, Kosuke; Saito, Toshiki; Park, Jaewood; Velasco, Carlos; Spence, Charles; Sugiura, Motoaki (Journal article; Peer reviewed, 2019)Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of the previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ...