Blar i Handelshøyskolen BI på forfatter "Zerfass, Ansgar"
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Strategic communication as an emerging interdisciplinary paradigm
Werder, Kelly Page; Nothhaft, Howard; Verčič, Dejan; Zerfass, Ansgar (Journal article; Peer reviewed, 2019)This study explores future directions in strategic communication scholarship by examining the emergence of strategic communication through the lens of interdisciplinary science. The disciplinary status of strategic ... -
Strategic communication: Defining the field and its contribution to research and practice
Zerfass, Ansgar; Verčič, Dejan; Nothhaft, Howard; Werder, Kelly Page (Journal article; Peer reviewed, 2018)This article draws on a decade of research in strategic communication and especially on the contributions in this special issue to propose a new and more comprehensive definition of strategic communication. We argue that ... -
Strategic communication: Reflections on an elusive concept
Nothhaft, Howard; Werder, Kelly Page; Verčič, Dejan; Zerfass, Ansgar (Journal article; Peer reviewed, 2019)The article explores how strategic communication successfully established itself as an academic discipline despite (or perhaps because of) being centered on an elusive concept. Drawing on ideas about the evolution of ... -
Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizations
Brockhaus, Jana; Zerfass, Ansgar (Peer reviewed; Journal article, 2021)Corporate communications is often less successful when it is competing for influence with neighboring functions such as marketing or sales within organizations. This article addresses the internal positioning of communication ... -
Stress resilience: researching a key competence for professionals in communication management
Ziegele, Daniel; Zerfass, Ansgar (Peer reviewed; Journal article, 2021)Abstract Purpose - Nowadays, communication practitioners are well-equipped with all kinds of skills and competencies. Nevertheless, those capabilities seem not to prevent professionals from stress and burnout. Stress ... -
The dawn of a new golden age for media relations? How PR professionals interact with the mass media and use new collaboration practices
Zerfass, Ansgar; Vercic, D.; Wiesenberg, M. (Journal article; Peer reviewed, 2016)The article reviews the status of media relations in Europe while it reflects the upcoming media shift from mass mediated communication to own produced and delivered content by strategic communicators. The literature review ... -
Today´s and tomorrow´s challenges in public relations: comparing the views of chief communication officers and next generation leaders
Kiesenbauer, Juliane; Zerfass, Ansgar (Journal article; Peer reviewed, 2015)Most public relations research is focused on communication processes and the instruments, strategies and objectives in use. Less is known about the men and women who are and will be responsible for managing strategic ... -
The Triple Role of Communications in Agile Organizations
Dühring, Lisa; Zerfass, Ansgar (Peer reviewed; Journal article, 2021)This study presents the findings of multi-method research that explores the challenges and implications of the concept of agility for the field of strategic communication. Despite its omnipresence in business practice, ...