| dc.contributor.author | Haram, Christian Ashton | |
| dc.contributor.author | Hansen, Trygve Rindal | |
| dc.date.accessioned | 2024-10-28T14:32:32Z | |
| dc.date.available | 2024-10-28T14:32:32Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | https://hdl.handle.net/11250/3161165 | |
| dc.description | Masteroppgave(MSc) in Master of Science in Strategic Marketing Management/Masteroppgave(MSc) in Master of Science in Business, Marketing - Handelshøyskolen BI, 2024 - Handelshøyskolen BI, 2024 | en_US |
| dc.description.abstract | Purpose - Our master thesis aims to look at both the practical needs for
developers and designers, as well as the academic needs of professors and
researchers, in understanding the factors that influence metaverse adoption. While
previous research has primarily focused on the Technology Acceptance Model
(TAM) framework and social dimensions, there is limited research on the
psychological aspects of data privacy and trust, as well as the technological
factors related to interface and hardware. We have therefore applied and extended
the TAM framework to cover hardware, interface, data privacy, and trust as
independent variables | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Handelshøyskolen BI | en_US |
| dc.subject | markedsføringsledelse | en_US |
| dc.subject | marketing management | en_US |
| dc.subject | strategisk | en_US |
| dc.subject | strategic | en_US |
| dc.subject | marketing | en_US |
| dc.title | Factors Influencing Metaverse Adoption: A Study on Gen Z and Millennials | en_US |
| dc.type | Master thesis | en_US |
